Business Development and Marketing

Articles

17 May 2017

Getting the call to action right

However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson

17 May 2017

Not too small, not too big

Some predicted alternative business structures would make traditional law firms as relevant as waxworks of former celebrities in a room full of teenagers chasing Pokemon Go characters via virtual-reality headsets. This has not happened, says Jean-Yves Gilg

15 May 2017

High-street firms must offer clients bespoke service to stay competitive

Only 11 per cent of lawyers claim having a sound grasp of the business world is a top priority

12 May 2017

Digitalised legal services: challenge or opportunity?

The legal profession must learn from the mistakes of others and embrace technology where it helps clients the most, argues Lisa Davies

11 May 2017

Mid-size firms pulling ahead of small practices

Sole practitioners' income and profitability suffer as mid-market consolidates

11 May 2017

Not-for-profit crime firm 'slays the lie' that solicitors are in it for the money

Cooperative and community interest company launched by ex-Bindmans lawyers

10 May 2017

Solicitors Journal Awards 2017: One week to go

There is now only one week to go until the Solicitors Journal Awards 2017 and the elite of the legal profession are preparing to showcase and celebrate their achievements over the last year.

10 May 2017

Squaring up to your customer happy factor

There is no single metric to measure client satisfaction, but you could do worse than start with benchmarking survey and mystery shopping, says Helen Hamilton-Shaw