Business Development and Marketing

Articles

Maximising the millennial networking resource

Harnessing Generation Y's expertise in digital interactions can help a firm put a new spin on business development, explains Helen Hamilton-Shaw

How to face the 'new normal'

How can rule-driven and change-resistant lawyers do more with less? Pippa Blakemore reviews Pearson GC Bjarne Tellmann's tips

Get good at the business of law

Michelle Peters explains why being a good lawyer isn't enough if you want to be successful at the business of law

Evolution of the digital dinosaur

Law firms marrying new ways of working with managing the expectations of those resistant to change see the most success in the new digital world, writes James Noble

Getting the call to action right

However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson

Not too small, not too big

Some predicted alternative business structures would make traditional law firms as relevant as waxworks of former celebrities in a room full of teenagers chasing Pokemon Go characters via virtual-reality headsets. This has not happened, says Jean-Yves Gilg

High-street firms must offer clients bespoke service to stay competitive

Only 11 per cent of lawyers claim having a sound grasp of the business world is a top priority

Digitalised legal services: challenge or opportunity?

The legal profession must learn from the mistakes of others and embrace technology where it helps clients the most, argues Lisa Davies