Business Development and Marketing

Articles

31 May 2017

How to be independent

With reports of record numbers of solicitors taking the plunge as freelance consultants within a virtual firm, what motivates them? And how do they survive the first year without the safety net of a salary?

30 May 2017

The science behind building client loyalty

Dr Bob Murray explains how law firms can make their client relationships 'really sticky'

26 May 2017

Law Society abused dominant position over CQS training courses

Chancery Lane maintains decisions were taken in good faith and in the public interest

24 May 2017

Law firms dissatisfied with quality and quantity of new enquiries

'Random acts of marketing' aren't strategic and can't be measured, says digital marketing agency

19 May 2017

Maximising the millennial networking resource

Harnessing Generation Y's expertise in digital interactions can help a firm put a new spin on business development, explains Helen Hamilton-Shaw

19 May 2017

How to face the 'new normal'

How can rule-driven and change-resistant lawyers do more with less? Pippa Blakemore reviews Pearson GC Bjarne Tellmann's tips

17 May 2017

Get good at the business of law

Michelle Peters explains why being a good lawyer isn't enough if you want to be successful at the business of law

17 May 2017

Evolution of the digital dinosaur

Law firms marrying new ways of working with managing the expectations of those resistant to change see the most success in the new digital world, writes James Noble