Business Development and Marketing

Articles

The many hats of sports lawyer Peter McCormick

McCormicks' senior partner tells Matthew Rogers how modern technology has helped him combine his work at the Football Association with running his own law firm

Just in case, just might work

Public legal education isn't just for ordinary people, it could be good for law firms too

What HR should really do

Regardless of background, the right people should be around the top table. This includes HR professionals, argue Rob Lees and Mike Mister

Top qualities that make a solicitor a good salesperson

Networking events, seminars, and hosting prospects are all opportunities to sell yourself and your firm. However, many solicitors shy away from or are 'too busy' to regularly and consistently treat sales opportunities as a priority, writes Mark Platt

Winning the game

Creating a competitive difference isn't easy for firm leaders reluctant to step outside their comfort zone, but it isn't impossible, advises Rob Lees

How to have a 'conversation that converts' so more clients say 'yes' to you and your fees

There are three important phases to a conversation that converts a prospective client into a paying client, and you need all three, writes Michelle Peters

The benefits of sector marketing

A sector strategy is about strengthening key client relationships and making you more attractive to targets in areas you know and serve best, explains Douglas McPherson

The legal millennial

Generation Y's focus on varied tasks and work-life balance isn't about being work-shy; it's about being flexible to get the best out of employees, explains Charlotte Parkinson