Business Development and Marketing

Articles

8 Aug 2017

Winning the game

Creating a competitive difference isn't easy for firm leaders reluctant to step outside their comfort zone, but it isn't impossible, advises Rob Lees

7 Aug 2017

How to have a 'conversation that converts' so more clients say 'yes' to you and your fees

There are three important phases to a conversation that converts a prospective client into a paying client, and you need all three, writes Michelle Peters

7 Aug 2017

The benefits of sector marketing

A sector strategy is about strengthening key client relationships and making you more attractive to targets in areas you know and serve best, explains Douglas McPherson

7 Aug 2017

The legal millennial

Generation Y's focus on varied tasks and work-life balance isn't about being work-shy; it's about being flexible to get the best out of employees, explains Charlotte Parkinson

25 Jul 2017

Get your firm merger ready

Whether you have immediate plans to merge or not, it pays to be prepared, advises Andrew Roberts

25 Jul 2017

Making the impossible possible

Generating reliable leads is a perennial challenge for law firms; now a group of Cambridge graduates look like they might have come up with a solution

24 Jul 2017

Graduates develop lead generation chatbot for law firms

Prediction algorithm combined with machine learning will deliver quality referrals, LawBotX team promises

10 Jul 2017

Overcoming businesses' misconception of human rights

Junior lawyers are well placed to promote shared values and benefit from those who fail to see their importance, writes Matthew Allan