Business Development and Marketing

Articles

Get your firm merger ready

Whether you have immediate plans to merge or not, it pays to be prepared, advises Andrew Roberts

Making the impossible possible

Generating reliable leads is a perennial challenge for law firms; now a group of Cambridge graduates look like they might have come up with a solution

Graduates develop lead generation chatbot for law firms

Prediction algorithm combined with machine learning will deliver quality referrals, LawBotX team promises

Overcoming businesses' misconception of human rights

Junior lawyers are well placed to promote shared values and benefit from those who fail to see their importance, writes Matthew Allan

How embracing failure can be the path to success

Putting an emphasis on sharing mistakes and learning from experience can strengthen firms' approach to risk management, advises Peter Riddleston

Taking a fresh look at customer relations

Don't neglect existing clients in the rush to obtain new ones, advises Frank Rogers

Deadline approaches for ESTAS conveyancer awards

Firms have until 1 August to enter new awards for customer service

Technology checkmate for law firms?

Lawyers must embrace tech or find themselves swept from the board, writes Matthew Rogers