Business Development and Marketing

Articles

RICHARD BAKER: SMALL STEPS, BIG AMBITIONS

Stephens Scown's managing partner talks to Jean-Yves Gilg about the firm's commitment to the southwest and developing sector expertise that has earned it nationwide recognition – and about that orange camper van

THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson

All change: switching regulator

For Paul Hajek, adapting to the changes brought in by the Legal Services Act involved converting his firm to an ABS and eventually moving away from the SRA – and he has no regrets

Martin Hopkins: Nurturing long-term relationships

A stint in a legal call centre and part-time work as a front-of-house manager have taught Birkett Long's new managing partner that knowing the law is just one part of being a lawyer

Why early succession planning is key

As baby boomers make way for millennials, how will you plan for the future of your firm? Edward O'Rourke shares his ten commandments for successful succession planning

LeO addresses tighter costs transparency rules

The Legal Ombudsman (Leo) has warned solicitors it expects them to give clients an upfront cost estimate before taking on a case.

Sole practitioners exceed small firms' PEP

Profit-per-equity partner is on the rise for sole practitioners, with a survey finding it had exceeded that of two to four partner firms for the first time.

AI: hype or help?

Artificial intelligence has already shown it can help streamline processes but it's yet to change the way legal services are delivered – that's the next challenge, says Sophie Brookes