Business Development and Marketing

Articles

A reasonable doubt is not good enough

Not only is the change to the civil standard of proof in disciplinary proceedings unlikely to result in more convictions, it is also a key differentiator marking out solicitors as trustworthy professionals, argues Michael Stacey

Chief operating officers: does your law firm need one?

Alexandra Hatchman explains why appointing a dedicated operations resource makes sense in an ever more competitive market

Learning from complaints

No one wants to receive complaints but is there a way to turn them to your advantage? Hannah Gannagé-Stewart talks to those in the complaints handling business to see what we can learn from them

Fly on the wall: should your firm try live video streaming?

Broadcasting your event live showcases your credentials and builds a direct rapport with potential clients, says Karla Alexander

Elixer of youth: Rejuvenating your private client business by targeting young adults

Instead of chasing older and wealthier customers, private client lawyers should start engaging with younger generations, argues Rachel Rothwell

Top 200 embrace thought leadership marketing

The top 200 UK law firms are producing 93 per cent more thought leadership content online in 2019 than in 2014, according to research.

Of curiosity and cats: how to secure clients' loyalty

Being curious and finding commonality with clients and colleagues are key to a committed relationship built around certainty, autonomy, trust and status, says Dr Alicia Fortinberry

Why can't lawyers give more praise?

With lawyers at increasing risk of burnout, Dr Alicia Fortinberry asks why a simple morale-boosting method is being wilfully overlooked