Business Development and Marketing

Articles

18 Jun 2019

Learning from complaints

No one wants to receive complaints but is there a way to turn them to your advantage? Hannah Gannagé-Stewart talks to those in the complaints handling business to see what we can learn from them

12 Jun 2019

Fly on the wall: should your firm try live video streaming?

Broadcasting your event live showcases your credentials and builds a direct rapport with potential clients, says Karla Alexander

12 Jun 2019

Elixer of youth: Rejuvenating your private client business by targeting young adults

Instead of chasing older and wealthier customers, private client lawyers should start engaging with younger generations, argues Rachel Rothwell

12 Jun 2019

Top 200 embrace thought leadership marketing

The top 200 UK law firms are producing 93 per cent more thought leadership content online in 2019 than in 2014, according to research.

5 Jun 2019

Of curiosity and cats: how to secure clients' loyalty

Being curious and finding commonality with clients and colleagues are key to a committed relationship built around certainty, autonomy, trust and status, says Dr Alicia Fortinberry

1 Jun 2019

Why can't lawyers give more praise?

With lawyers at increasing risk of burnout, Dr Alicia Fortinberry asks why a simple morale-boosting method is being wilfully overlooked

1 Jun 2019

RICHARD BAKER: SMALL STEPS, BIG AMBITIONS

Stephens Scown's managing partner talks to Jean-Yves Gilg about the firm's commitment to the southwest and developing sector expertise that has earned it nationwide recognition – and about that orange camper van

1 Jun 2019

THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson