Business Development and Marketing

Articles

Dear reader, please don't leave

Sue Bramall explains how firms should approach their content marketing so they can hook their target readers and clinch new clients

What it means to be human

Nicola Laver looks at the facets of practice that remind us that technology cannot replace the human touch

A matter of trust and reputation

Research reveals the extent to which client satisfaction is critical to the true success of a firm and the part technology can play in facilitating this, as LawNet's Helen Hamilton-Shaw explains

Supervision, but not as you know as it

Supervision of lawyers is a vital tool in their resource kit which would fundamentally change how they deal with relationships, and should be compulsory for family law firms, argues Gillian Bishop

The sky's the limit

It's a long way from her childhood ambition of stand-up comedy but Suzanne Liversidge is embarking on a monumental new leadership role at Kennedys, and plans to bring as many people as possible with her

Trailblazing for the future

The advantages of recruiting solicitor apprentices may be far greater than you think. Nicola Laver reports

Not just a confidence vote

Women are held to unrealistic and unobtainable goals in the workplace, hindering their career progression, says Dana Denis-Smith

Collaborating for success

How can law firms learn lessons on collaboration from the construction industry? Sally Calverley and Martin Griffiths explore the benefits of collaborative relationships and how firms can approach them