Business Development and Marketing

Articles

Survival kit: Planning a successful merger

A decision to merge with another firm must be based on realistic aspirations and carefully planned as part of a clear development strategy, say Howard Hackney and Barry Wilkinson

Why lawyers need to develop soft skills

It started with the Legal Services Act and the financial downturn. Now, with the advent of technology and changing consumer habits, lawyers are finally taking business skills a lot more seriously, says Edward O'Rourke

Counting the cash: Running a PI practice in treacherous times

In the liquidity-hungry personal injury business, having a sound approach to cashflow management is increasingly vital. Rachel Rothwell reviews how firms can fund their work and improve their position

Culture club: changing your organisation's mindset to unlock opportunities

Resourcefulness may not be a skill you've learned at law school but it could be what your firm now needs most, explains Nicola Jones

Beautiful data: analytics can help us ask ourselves the right questions

Reporting systems only give us poor averages about the likely cost or duration of a case, argues Alan Larkin as he mines client data for more accurate approaches

Counting the cash: Running a personal injury practice in treacherous times

In the liquidity-hungry personal injury business, having a sound approach to cashflow management is increasingly vital. Rachel Rothwell reviews how firms can fund their work and improve their position

Hole in the wall: Understanding what clients want and value

A clear grasp of client expectations is key to determining value and to pricing your services, while also helping package conversations about fees as positive messages, says Nigel Haddon

Squaring the circle: office space and other management challenges

Lawyers are taught about the law, sometimes about business, but not about running an office; now would be a good time to change this, says Russell Conway