Business Development and Marketing

Articles

Fair price, quality work: attracting SMEs

David Kirwan explains why we need to teach SMEs to judge lawyers on quality rather than cost

THE SKY'S THE LIMIT.

It's a long way from her childhood ambition of stand-up comedy but Suzanne Liversidge is embarking on a monumental new leadership role at Kennedys, and plans to bring as many people as possible with her

Panning for gold: no spark of genius required

Alan Larkin values the 'eureka' moment but says a spark of genius is not necessary for innovation

SJ Interview: Kid Harwood

Wildings' entrepreneurial director demonstrates what it takes to be part of a new breed of high street firm, injecting innovation and fresh life into traditional multidisciplinary practice

The march of the niche law firm

What induces specialist solicitors to leave large firms and set up small niche, boutique practices? Nicola Laver reports

Holding back the tide

Who knew legal practice could be fun? W';re forever faced with depressing facts and figures around mental health, court closures and lack of resources, but growing numbers of solicitors are relishing the challenge of setting up their own niche practice to concentrate solely on their area of specialist expertise.

Why can't lawyers give praise?

With lawyers at increasing risk of burnout, Dr Alicia Fortinberry asks why a simple morale-boosting method is being wilfully overlooked

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson