Business Development and Marketing

Articles

Business | Values in practice: Client acquisition basics

When client acquisition gets tough, go back to basics, says Julian Summerhayes

Where did all the fun in being a lawyer go?

By Andrew Hedley, Director, Hedley Consulting

Service culture: Giving clients what they want

Guy Vincent discusses how mid-sized law firms can ensure they give clients what they want

Big brands are ready to dominate the B2C market

By Tim Aspinall, Managing Partner, DMH Stallard

Mergers can be effective in moving partners out of their comfort zones

By Andrew Hedley, Director, Hedley Consulting

A good recession: Why the recession is good for law firms

Chris Smylie discusses why the UK legal profession should view the current recession in a positive light

Achieving balance: Developing a flexible, team-based business model

Suzanne M. Cerra and Katherin Nukk-Freeman reveal how a flexible, ?team-based business model benefits fee-earners and clients

Order in chaos: Why law firms' sector strategies don't work

Mark Brandon discusses the pitfalls of law firms' love affair with sectors