Douglas McPherson
Director, 10 ½ Boots
Articles
For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson Douglas McPherson advises firms on maintaining client retention, revenue growth, and access to the new ideas that will keep their businesses fresh However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson Don't overlook the importance of designing a brochure that is clear, easy to read, and ties in with the other touchpoints a client might have with your firm, advises Douglas McPherson
Be prepared, be approachable, and make sure you follow up, advises Douglas McPherson
When used properly, Twitter and LinkedIn can be effective tools for business development, advises Douglas McPherson
advises firms looking to refresh their websites on presenting a clear benefit to the reader and making it as easy as possible for visitors to take the next step 
