Business Development and Marketing

Articles

Getting the most out of coffee meetings

Rather than trying to sell to clients, create a conversation and let opportunities arise organically, advises Douglas McPherson

There's still life in the PI sector

Despite government reforms waiting to strike, Ed Fletcher is confident his firm can ride out the approaching storm thanks to its niche specialities, investment in technology, and a passion for helping the seriously injured, writes John van der Luit-Drummond

Solicitors Journal Awards 2017: Book your seats

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The true cost of will writing

As competition increases, Lisa Davies advises firms to abandon the idea of will drafting as a loss-leader and develop the courage to be 'reassuringly expensive'

Where do you want to be in five years?

Strategic planning has been on the agenda for years but sadly most firms ignore this essential tool for defining their futures, explains Viv Williams

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Interventionist thinking

Pro bono is no substitute for legal aid, but it might be time to accept it's the only option out there, writes John van der Luit-Drummond

Use journey mapping to understand your clients

Plotting each point of a client's interaction with your firm can help you improve the delivery of legal services and deepen key relationships, advises Adrienne Halladay