Business Development and Marketing

Articles

3 Mar 2023

Negotiating commercial agreements: key points

Negotiation is art and science working together but should never be left to luck, explains Christopher Parr

8 Feb 2023

Solicitors sans frontiers

Neil Lloyd explores the benefits of embracing a worldwide view of the legal sector

20 Oct 2022

How to get paid your true worth in stormy times

Vanessa Ugatti explores the importance of solicitors knowing their true worth to ensure their fees reflect the quality of the work they provide

27 Jun 2022

Risk and reward: technology and firms' reputation management

Karim Derrick considers the role of IT in brand protection

14 Jun 2022

Steve Jobs and the Apple example: are you who you advertise you are?

Patrick Horan examines firm branding and Steve Jobs' Apple approach

13 Jun 2022

Winning bids: well begun is half done

David Yeoward examines problems in the procurement process

31 Mar 2022

Pick 'n' mix? Firms' marketing and incentivisation

David Pickup considers marketers' use of product samples to recruit firms as corporate clients

1 Feb 2022

Declaratory relief determined outside of scope of the doctrine of merger

Peter Ferrer, Andy Thorp and Olga Osadchaya consider the limitations of the doctrine of merger