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Business Development and Marketing

Articles

Beyond enquiry

Beyond enquiry

Targeted action to handle new enquiries, and follow up on them, greatly increases client satisfaction rates, as Helen Hamilton-Shaw explains
The confessional

The confessional

Lawyers need to talk about their own insecurities and support others to do the same, says Pippa Allsop
Hart and Soul

Hart and Soul

Wollens managing partner Chris Hart describes the evolution of his firm and the personal journey h';s taken alongside it
Firm Foundations

Firm Foundations

Firms must understand how they perform in light of other firms' performance and sectoral trends to maximise their own gross margin, says Chris Marston
Reclaiming Innovation

Reclaiming Innovation

The profession must reclaim innovation by getting law firm culture right and making innovation the norm, say Fiona Fitzgerald and Georgina Watts