Octopus and divorce specialists amicable tie the knot

Octopus Group announced that it has acquired a majority stake in amicable, to help accelerate its growth and transform the way couples across the UK end relationships. amicable will work with sister brands Octopus Money and Guardian Angel to help customers navigate the financial, legal and administrative headaches that difficult life events can involve.

amicable was founded in 2015 by Kate Daly and Pip Wilson, following Kate’s lengthy and expensive divorce. Since then, it has grown into a trusted brand that helps couples avoid the emotional and financial turmoil of divorce through a kinder, more collaborative and tech-enabled process than the traditional lawyer-led model. 

amicable helps couples separate without lawyering up each side, providing a fixed-fee service to navigate the emotional, financial and legal journey involved when  ending a relationship. By focusing on “families in transition” as opposed to the outdated concept of a “broken family,” the company has worked to prove that divorce can be navigated in an empathetic way for everyone involved.

The deal is part of Octopus’ vision of offering customers deeper emotional and financial support through their biggest life events. Guardian Angel, Octopus Money and amicable all share a mission of breaking down societal taboos around topics like money, bereavement  and divorce, as well as creating a trusted space for people to get personalised help from an expert, at an affordable price. 

This acquisition will power amicable’s growth, and enable more separating couples to build positive futures apart. This is an exciting opportunity for existing and future amicable customers who will benefit from the same services, but with additional opportunities that come with being part of Octopus. 

Ruth Handcock, CEO at Octopus Money, said: “Our customers often come to us during big life moments that force them to take a look at their finances, like parenthood, buying a property, or divorce. In times like these, emotional and practical support need to go hand in hand. 

“amicable’s mission of helping couples navigate these moments in a more positive way, is the perfect marriage for Octopus’s ethos of challenging convention, and backing companies that are committed to making a difference. Together, we can provide the money and legal advice that customers need to help them navigate these moments more smoothly.”  

"Tying the knot with Octopus is a significant milestone for us" said Kate Daly, co-founder of amicable. "Octopus’ commitment to innovation and financial empowerment aligns with our vision of providing accessible and consumer-led legal services.Together, we look forward to realising our vision of a brighter and more positive future for separating couples and society more generally.”

Pip Wilson, co-founder of amicable, said: “We’re thrilled that Octopus will power our future growth and success and are delighted to join the network of fantastic organisations. Separation is never easy, but with Octopus, it now can be amicable for more people."