Over the years, Twitter has brought me many connections and opportunities in a way no other social media platform has.

It is ‘networking on speed’ and it can certainly connect you faster and more easily, with people that you want to connect with, than conventional networking ever would.

When I started tweeting back in February 2009, my plan was to do so for business purposes and I naively thought that meant concentrating on doing so via my firm’s Twitter account @inksters. However, I soon realised that, like actual networking, it is best to do so on a personal basis (as yourself) and not as a faceless corporate entity.

Thus, I quickly changed my focus to my personal Twitter account @BrianInkster. Throu...

To continue reading

This article is part of our subscription-based access. Please pick one of the options below to continue.

Already registered? Login to access premium content

Not registered? Subscribe