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Bank on 'word of mouth'

Bank on 'word of mouth'

A private client practice's marketing aim shouldn't be to demonstrate how it differs in terms of services provided, it's how the services are delivered that will win the trust and confidence of clients, says Doug McPherson
Moving with the times

Moving with the times

Gone are the days of clients arriving at the legal adviser's door, cap in hand. Consumers are for more savvy and innovative now and practitioners have to live up to their changed expectations, says Pippa Allsop
Out with the old?

Out with the old?

The knowledge bank and pool of contacts garnered by older colleagues is wastefully discarded far too often by short-sighted firms, says Geraint Jones
60-second interview: Christopher Page

60-second interview: Christopher Page

Following the merger between Charles Russell and Speechly Bircham, Christopher Page, Charles Russell Speechlys' senior partner, tells PCA that a like-minded cultural base is crucial to any successful merger
Business investment relief

Business investment relief

The government introduced tax relief provisions for non-domiciled UK resident tax payers in the Finance Act 2012; Steve Wheeler offers guidance on how to take advantage of them
Lost in translation

Lost in translation

Many clients are unlikely to understand legal terminology and industry jargon, so it's up to us to speak in a language they can understand and ensure that we're correctly instructed, says Sofia Tayton
Beyond the horizon

Beyond the horizon

It is not clear what firms of the future will look like, how they'll be staffed and what shape management will take however, resisting change is never the way forward, advises Geraint Jones
Back to basics

Back to basics

Cross selling strategies and marketing plans should not to be the domain of a specialist within a firm, often it's the smallest things which everyone can contribute to, which have the biggest impact, says Doug McPherson
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