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© 2026 Solicitors Journal in partnership with the International In-house Counsel Journal | ISSN 0038-1047 | Picture Credits: Freepix, Unsplash and by permission of the authors
Maria-Christina Peyman

Maria-Christina Peyman

Partner, Birketts

Articles

Invisible infringement: when SEO strategies cross the trade mark line
Solicitors Journal

Invisible infringement: when SEO strategies cross the trade mark line

The use of competitors’ trade marks in keyword advertising and SEO has long occupied a legal grey area
17 Apr 2026