8 Apr 2015Why marketing teams need to change the way they report on ROIsBy Paul Brent, Marketing Director, Boyes Turner
19 Sept 2012Focus upon employee branding or lose your place in the new legal marketBy Paul Brent, Marketing Director, Boyes Turner
6 Feb 2012Cross-selling simply doesn't work and, in most law firms, never will – at least for the time beingBy Paul Brent, Marketing Director, Boyes Turner
3 Jan 2012Where has the trust gone in client-lawyer relationships?By Paul Brent, Marketing Director, Boyes Turner
25 Aug 2010Lawyers shouldn't sellLawyers are enthusiastic amateur salespeople at best, argues Paul Brent, marketing director at Boyes Turner