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Paul Brent

Paul Brent

Marketing Manager, Boyes Turner

Why marketing teams need to change the way they report on ROIs

Solicitors Journal

Why marketing teams need to change the way they report on ROIs

By Paul Brent, Marketing Director, Boyes Turner

Marketing is dead. Long live Marketing

Solicitors Journal

Marketing is dead. Long live Marketing

By Paul Brent, Marketing Director, Boyes Turner

Is CSR a double-edged sword for law firms?

Solicitors Journal

Is CSR a double-edged sword for law firms?

By Paul Brent, Marketing Director, Boyes Turner

Focus upon employee branding or lose your place in the new legal market

Solicitors Journal

Focus upon employee branding or lose your place in the new legal market

By Paul Brent, Marketing Director, Boyes Turner

Cross-selling simply doesn't work and, in most law firms, never will â€“ at least for the time being

Solicitors Journal

Cross-selling simply doesn't work and, in most law firms, never will â€“ at least for the time being

By Paul Brent, Marketing Director, Boyes Turner

Where has the trust gone in client-lawyer relationships?

Solicitors Journal

Where has the trust gone in client-lawyer relationships?

By Paul Brent, Marketing Director, Boyes Turner

Lawyers shouldn't sell

Solicitors Journal

Lawyers shouldn't sell

Lawyers are enthusiastic amateur salespeople at best, argues Paul Brent, marketing director at Boyes Turner