2 Apr 2014Pricing yourself into the marketKim Tasso considers how firms should pitch their pricing strategy so that it is both competitive and affordable
25 Mar 2014What does your client need and perceive as good value?Pricing in the legal profession is undergoing a revolution and has a big impact on profitability, says Kim Tasso
12 Oct 2007Widening your horizonsIn the last of three articles on practice development in the age of the Legal Services Act, Kim Tasso considers product and service development, market-focused strategies and distribution channels
5 Oct 2007The traditional approachIn the second of three articles, Kim Tasso considers marketing private client services through reputation, referrers and relationships
28 Sept 2007Dominating the high streetIn the first of three articles, Kim Tasso considers how the Legal Services Bill will impact small-and medium-sized firms