For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson
For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson
However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson
Don't overlook the importance of designing a brochure that is clear, easy to read, and ties in with the other touchpoints a client might have with your firm, advises Douglas McPherson
Setting specific objectives and cementing the tactics you need to achieve them is crucial
to improving your marketing performance, says Douglas McPherson
When it comes to writing effective marketing content, don't be afraid to show a sense ?of humour and avoid sticking to legal language, advises Douglas McPherson