The proliferation of social media in the business world has been fairly rapid when you consider LinkedIn was established around 14 years ago and Twitter just 11 years ago. These platforms are still relatively new, but businesses across the board have certainly embraced social media and many use the platforms to great effect. And they would be silly not to, with 328 million monthly active Twitter users and 467 million LinkedIn users worldwide, according to statistics from Statista.
It’s almost unthinkable now for a consumer brand not to have a significant online presence and these platforms often create opportunity and, sometimes, valuable column inches. Just thi...
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