Research has shown the UK’s top 100 law firms increased their marketing efforts during lockdown, with a significant rise in the amount of content being created.
According to research by Passle, a sales and marketing platform for professional services firms, the top 100 generated more than 37,000 pieces of online content, including individual blogs, articles and other insights, in 2020.
When Passle conducted this research in 2018, the top 200 firms collectively produced 33,823 insights, which demonstrates a significant, recent rise in this type of marketing. This increase may have been driven in part by content created to help clients navigate the challenges of the pandemic.
Co-founder of Passle, Adam Elgar, ...