Pricing alchemy: Why your firm needs a blend of pricing options

Stratified pricing and a range of payment options give ?clients greater cost control and your firm more repeat business, says Richard Burcher

17 Oct 2013

In a recent survey of general counsel in Australia and New Zealand, just four to six per cent said hourly billing is the optimal method of pricing legal services. When asked which pricing method they would prefer, the general response was a collective shrug of the shoulders – “we will know it when we see it”, they said.1

Credit where credit is due: there are law firms of all stripes – international, national, city, regional and high street – that are making real strides around smarter pricing. Firms leading the way in London include: Eversheds; Addleshaw Goddard; CMS Cameron McKenna; Bond Dickinson; Charles Russell; and Field ...

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