By understanding the ‘idiot brain’ you can build a successful business, says Hélène Russell
Your brain is an idiot. Perhaps it is more compassionately true to say that your brain is quirky, fallible and disorganised; and has developed in a haphazard way in response to a variety of evolutionary pressures.
If you have read The Idiot Brain, by neuroscientist Dean Burnett, you will understand what I mean. If you haven’t yet read it, add it to your reading list.
As someone working in knowledge, learning and innovation, I’ve found it a fascinating read – particularly Burnett’s commentary on the research into memory and ego.
Every lawyer, even if they have no experience of learning and knowledge-sharing theory and practice, will understand the fundamental importance of the lessons they learn d...
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