Safir Anand

Senior Partner and Head of Trademarks, Contractual & Commercial IP, Anand and Anand

Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand. He is recognised as one of India’s top IP attorneys and has over 25 years of experience in advising and representing clients from diverse industries, from fast-moving consumer goods to pharmaceuticals, software, social media, food, media, sports, entertainment, luxury, fashion and government. Safir’s strategic insights, blended with an astute understanding of IP law, makes him one of the most sought-after lawyers of his fraternity providing wholesome solutions to multidimensional business requirements including brand creation; valuation; risk mitigation; licensing and franchising; corporate taxation (evaluation, risk assessment, counselling on various complicated tax problems, and the consequences of new and updated tax laws that affect the client’s business); brand protection from dilution; commercialisation and monetisation; and due diligence. He currently serves on INTA’s Commercialization of Brands Committee and its first Research Advisory Council. Also serves on INTA’s Global Brand Transactions and Tax Subcommittee. He is also a member of Advisory Group Member for the Business Track- 2023 Annual Meeting Live+. He has also contributed a chapter in a book by INTA which brings together global eminent authors from diverse industries on Business Environment Trends on brand value, brand equity, brand valuation, and brand evaluation. Safir has also joined on invitation an expert group of Confederation of Indian Industry (CII) with an aim to boost the monetization practice. He also sits on the Board of Fashion Design Council of India (FDCI). Recently, he has joined on invitation Indian Council for Research on International Economic Relations’ (ICRIER). Safir has created a body of seminal thought leadership works with pointed pieces on a variety of subjects ranging from IP in various industries to government policies, from his pen being published in leading IP publications and media alike. Safir has been recognised as the Best IP Lawyer of the Year at the Business World Global Leaders Awards 2021; IAM Strategy 300- The World’s Leading IP Strategists for 2022; Managing IP Trademark Star 2022; Enlisted as Elite Practitioner by Asia Law 2023; Trademark Lawyer of the Year at the Legal Era Indian Legal Awards 2021-22; conferred with the International Advisory Experts Award for exemplary performance in the field of Intellectual Property for the year 2022; WTR 1000 World’s Leading Trademark Professional since 2015 ; WTR Global Leader 2022,to name a few.