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Bloomsburry Family law


Beyond the brass plate

Marketing is not just something to catch the eye, it is a testimonial to what the client is about to experience from you, writes David Cliff

It’s not the USP but the CVP

Instead of searching for their mythical unique selling point, firms should focus on articulating how they deliver value to clients, advises Douglas McPherson

The legal press: friend or foe?

With more than 40 per cent of law firms’ media coverage originating from the legal press, David Benigson considers how valuable the trade press is to lawyers’ marketing strategies

Rock ‘n’ roll networking

Solicitors should follow the example of Britain’s musical icons if they want to be successful at networking, explains Douglas McPherson