Study reveals how Twitter shapes public opinion
'Once public opinion stabilises, it's difficult to change'
12 March 2014
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Marketing
Segmenting services: Ensure your firm’s services target client needs
Derek Klyhn and Rob Lees discuss how to tailor your business development efforts to the market segments your firm is competing within
28 February 2014
Lawyers in large law firms ‘strongest’ users of social media
Age a key factor, with nearly three quarters of solicitors under 34 using LinkedIn, survey finds
29 January 2014
When will Direct Line join the UK’s magic circle?
By Adrian Swinscoe, BD Coach, Rare Business
24 January 2014
Raising standards: Introducing a client service charter
What is a reasonable response time? Kim Carr explores the challenges ?of introducing a firmwide client service charter
29 October 2013
All ears: Launch a firmwide client listening programme
Sally Dyson explains how to design, optimise and implement a client listening programme that suits your firm's culture, budget, ?timetable and purposes
25 October 2013
Culture shock: Creating a customer service-oriented firm culture
A customer service culture is key to having ?a successful legal business in the 21st century, says Rob Bhol
23 October 2013
Virtual touchpoints: Improve your online client interactions
Does your firm's website provide a custom client experience with social media touchpoints, asks John Simpson
21 October 2013
Gide drops 'Loyrette Nouel' in rebranding exercise
New name ‘focuses on what is essential’
4 October 2013
'Challenger' global brands 'outperform' traditional law firms
Revenues have grown 149 per cent faster than average global 100 firms in the past four years, research finds
1 October 2013
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