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Making the impossible possible

Generating reliable leads is a perennial challenge for law firms; now a group of Cambridge graduates look like they might have come up with a solution

25 July 2017

When the four Cambridge students behind LawBot took it offline in April, they posted a notice on the site: ‘Shhh… LawBot is sleeping! We will relaunch in June (after exams, lol).’ Now, having just graduated, the LawBot team are back. And they can’t have just been swotting for exams because the rebooted chatbot, now called LawBotX, comes with a lead generation feature for law firms that promises high-quality client referrals.

Solicitors have become wary of referral initiatives that have failed to deliver a cost-effective work stream. Many of the early models routed prospective clients to firms on coarse criteria, leaving solicitors to sort out the wheat from the chaff. The idea wasn’t wrong but the tools were too rough. Sites such as LegalZoom and Rocket Lawy...

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