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Ogier rebrands to present a ‘confident’ legal focus

The offshore firm will focus on 'not over-lawyering', says Jamie Bore

23 June 2015

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By Manju Manglani, Editor (@ManjuManglani)

Offshore firm Ogier has announced today a new brand identity in line with its new focus on the law.

Formerly known as Ogier Legal, it has rebranded following the management buy-out of its fiduciary services division in 2014.

"Since the MBO we've taken the opportunity to review our strategy, our position in the market and the factors that set us apart from others," said global managing partner Nick Kershaw.

"The result is a confident new visual identity. But like any firm's brand, our identity is about more than a logo and a 'look and feel'. It is part of the strategic foundations of Ogier."

The project involved a partner-led strategic review and an employee-led brand steering group, representing opinions from across Ogier's international offices and service lines.

"Technical excellence is a given these days, so we worked hard to define what makes Ogier different as a firm, what makes us stand out," commented Ogier's chief operating officer Jamie Bore.

"We believe that as the marketplace continues to evolve and the issues our clients face become more and more complex, they appreciate the fact that we focus on what's needed. Not 'over-lawyering', but getting to what really matters: clear, accurate, pragmatic and valuable advice."

The new brand identity will be applied across Ogier's eight offices in BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo.




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