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E-commerce pitfalls

Law firm Nabarro Nathanson has published a management guide to the legal pitfalls and opportunities of establishing e-commerce businesses, entitled

17 July 2000

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Law firm Nabarro
Nathanson has published a management guide to the legal pitfalls and
opportunities of establishing e-commerce businesses, entitled “E-commerce and
the law”.

The 24
page guide highlights ten key areas managers need to be aware of which could
create legal risks and what should be done to protect the business against those
risks. The ten point action plan includes:

  • ensuring you stay in control of your own website when contracting with web
    designers and service providers
  • defending your brands from predators by protecting your trade marks and
    domain names
  • using copyright notices and technical features to help prevent copyright
    infringement
  • patenting innovations to help deliver the business a competitive
    advantage
  • designing websites to ensure that you are in control of contracts made over
    the internet
  • reviewing the level of trust your business places in the identity and
    purchasing authority of website visitors and investigating the use of electronic
    signatures and certificates as part of this process
  • ensuring your payment methods are secure and appropriate for your
    business
  • investigating opportunities to mitigate tax liability
  • reducing the risk of problems arising with overseas consumers by improving
    your understanding of local legislation and distance selling issues.


    Commenting on the
    publication of the guide, Paul Golding, head of Nabarro Nathanson’s e-commerce
    group, said: “E-commerce is an exciting and cost effective route to new markets,
    but it could also expose your company to unexpected risks and liabilities, not
    least the loss of control of intellectual property rights. This guide is
    intended to help managers plan e-commerce businesses by examining both the
    opportunities and the risks from a legal perspective.”

    Copies of Nabarro Nathanson’s
    publication,’E-commerce and the law’, are available on request by calling 0118
    925 4650.
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    Business development & Strategy