You are here

You have the technology, but what next?

CRM systems have proved hugely popular with law firms looking for ways to differentiate their client service. The success rate, however, is varied as firms implement those systems with differing results. Michael Warren, client services director at Shamrock Marketing, looks at CRM projects and the role of high-quality data in ensuring the expected return on the initial investment.

1 April 2003

CRM technology is still relatively young but there are few bandwagons that have been leapt on so quickly or so blindly. The fact that firms have been so quick to adopt this emerging technology reflects the legal profession’s ability to be enthusiastic and innovative, but it’s important to make the most of that enthusiasm if CRM is going to succeed.

High quality data and an understanding of how it supports your business objectives is at the heart of every successful CRM initiative. If you’re going to turn data into real client intelligence there are some golden rules that you’ll need to follow:

  • Only hold data that adds real value to your critical business decision making;
  • Remember that quality of information is far more important that quantity, and lead from the front;
  • If you are a strong advocate of the benefits of knowledge sharing then it’s much more likely that your colleagues will follow suit.

With so many...

Want to read on?

This article is part of our subscription-based access. Please pick one of the options below to continue.

Already registered? Login to access premium content

SUBSCRIBE for one User

Unlimited access to the entire SJ website for a full year for one user.

  • 10 issues a year delivered to you
  • Digital edition of the magazine for one user – sent to your inbox or accessible through the website
  • Access to premium content on the website
  • Access to the fully searchable online archive of Solicitors Journal, Managing Partner and Private Client Adviser, which spans over 13 years
  • Weekly email newsletter with all the latest news, analysis and features
  • Comment on SJ content and contribute to the SJ community online
  • Advanced search feature
  • Online support
  • Access to SJ app compatible with Android and Apple devices – coming soon!
  • 6 special focuses per year
  • Special offers and discounts on Solicitors Journal and IICJ events

Subscribe

CORPORATE SUBSCRIPTION

Your department or entire firm can subscribe to Solicitors Journal online, providing easy access for all who require it. Discount corporate subscription rates apply, based on number of users.

The Corporate IP Licence includes:

  • Digital copy of the magazine sent to individuals’ inboxes and accessible through the website. Solicitors Journal publishes 10 issues per year
  • Unlimited access to premium content on the website based on IP addresses
  • Unlimited access to the fully searchable online archive of Solicitors Journal, Managing Partner and Private Client Adviser, which spans over 13 years
  • Weekly email newsletter with all the latest news, analysis and features
  • Comment on SJ content and contribute to the SJ community online (username required)
  • Unlimited access to SJ app compatible with Android and Apple devices
  • 6 special focuses per year
  • Special offers and discounts on Solicitors Journal and IICJ events

The Corporate IP Licence is tailored to your firm, making it the most cost effective way for the firm to access Solicitors Journal, and enables the firm to remain compliant with copyright and our Terms and Conditions. This gives you the ability to print and circulate articles within the firm.

To enquire about a Corporate IP Licence for your firm, please contact our Subscriptions Manager on emily.beechey@solicitorsjournal.com.