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Is Facebook the missing link for law firms?

The key to avoiding the social media rabbit hole of time and money is to think of each platform as a cog in a bigger machine, explains James Noble

8 September 2017

Now, more than ever, law firms are required to use social media to compete for work. The rise of service accessibility and affordability, and a lack of competitive differentiation, has ultimately led to the collapse of the ‘build it and they will come’ approach. As a result, comprehensive social media plans are now used by forward-thinking lawyers who want to grow their networks, win new business, and improve communication with clients and colleagues.

In fact, the percentage of socially active business profiles in the legal industry far exceeds any other under the professional services umbrella. Propero’s ‘The State Of Digital Marketing In Professional Services UK Industry Report 2017’ shows that 90 per cent of firms surveyed are active on LinkedIn and 84 per cent on Twitter. What this demonstrates is that the majority of law firms have woken up to the notion that these social mediums are a critical means of leading conversations and sharing expertise.

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