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Looking through the corporate portal: A case study of e-strategy at Eversheds

In January 2001, Eversheds decided to develop a range of online services for clients that would move the firm away from the piecemeal services it had previously offered. Kevin Doolan, partner and head of e-strategy, and Nick Williams, associate and e-business manager, describe the client-led project, which also catered for the knowledge-management needs of the firm.

19 February 2003

In January 2001, Eversheds decided to develop a range of online services for clients that would move the firm away from the piecemeal services it had previously offered. Kevin Doolan, partner and head of e-strategy, and Nick Williams, associate and e-business manager, describe the client-led project, which also catered for the knowledge-management needs of the firm.

Three years ago was a bewildering time for many companies. Not only was everything better, faster and cheaper on the internet, but also whole rafts of services were available for free including e-mail, information and advice. There was even a scheme that gave people free computers, paid for by advertisements that would be continually delivered to an area of the screen.

This heady enthusiasm extended not just to the benefits that would be brought to the consumer, but also to a wholly new method of valuing businesses. Now it was irrelevant whether a business was making a profit or not; w...

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