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What are you actually known for?

If you can't clearly articulate exactly what you do and how you can benefit prospective clients, why on earth should they instruct you?

25 January 2016

As we have looked at in previous blogs, the majority of private client services aren't as amenable to traditional marketing as the commercial services your firm may offer.

Successful private client practices are much more reliant upon client and professional referrals and if you are to maximise the level of referrals you create and receive, you will need to have something worth referring.

For many solicitors, tax advisers, IFAs and investment specialists, 'something worth referring' comes down to their technical skills. These technical skills are expressed in the preferred legal or financial argot of the day; professional terms that mean little outside the offices of the firm they've emanated from.

I'll be the first to agree that these terms are factually correct. They do indeed describe exactly what you offer your clients....

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