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Say what you mean to say

You don't need a snazzy brochure or an arsenal of advertising material to sell your services. You just need to be clear about who you are what you're offering

4 November 2015

There is a widely held misconception within the profession that a brochure is an essential component of the sales process. Without that component, the sales process will not work.

We are constantly faced with clients who tell us, 'I couldn't possibly turn up to an event without a brochure,' or, 'I can't do anything at the moment because we don't have a brochure,' or a close cousin of either or both those statements.

However the truth is that this misconception is not only incorrect, it is also likely to be commercially damaging. If you are putting off vital marketing activities because you don't have a brochure, you are creating a space your competitors can sidle into, while you wait for your freshly designed and printed collateral to arrive.

As long as you have a business card that has your contact details (inc...

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